GrowPoint Brand Guidelines

We ask everyone to follow a couple of design principles and brand rules when introducing us to others (thanks, by the way)! This is to help us put our best foot forward.

Color

Primary Gradient

#295EFA

CMYK 85, 64, 0, 0 RGB 41, 94, 250

#270059

CMYK 99, 100, 30, 31 RGB 39, 0, 89
Supporting Colors

#00BFB4

CMYK 71, 0, 38, 0 RGB 44, 180, 174

#161E5A

CMYK 100, 94, 36, 28 RGB 22, 30, 90
Gradient Usage Guidelines

When applying gradients over images, adhere to the following specifications to maintain brand consistency:

Gradient Structure:
  • The gradient consists of three stops:
    1. First Stop:
      • Color: #270059
      • Opacity: 100%
    2. Second Stop:
      • Color: #295EFA
      • Opacity: 100%
    3. Third Stop:
      • Color: #295EFA
      • Opacity: 0%
Opacity Settings:
  • For optimal visual balance, set the overall gradient opacity in 80% - 90% range, depending on the background image brightness.
Gradient Angle:
  • The gradient must be inclined at an 8° angle to create a subtle dynamic effect.

By following these guidelines, the gradient overlay will enhance visual elements in line with the brand's aesthetic.


Typography

Primary Font

Use this font for headings and also for the body paragraph

Poppins

A B C D E F G H I J K L M N O P R S T U W Y Z

a b c d e f g h i j k l m n o p r s t u w y z


Downloadable Assets

For Print

Color

PNG, JPG, PDF, EPS Download

Full Black

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Full white

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For WEB

Color

PNG, JPG, PDF, EPS Download

Full Black

PNG, JPG, PDF, EPS Download

Full white

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Clear Space

Arrow icon

Downloadable Assets

For Print

Color

PNG, JPG, PDF, EPS Download

Full Black

PNG, JPG, PDF, EPS Download

Full white

PNG, JPG, PDF, EPS Download

For WEB

Color

PNG, JPG, PDF, EPS Download

Full Black

PNG, JPG, PDF, EPS Download

Full white

PNG, JPG, PDF, EPS Download

All resources

Download the entire assets all at once.

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